Preserve the environment, reduce social inequalities… so be it! These are very noble objectives, but what is their place in a company ?
Are you a leader and you hesitate to devote the time and money?
Are you an employee and looking for arguments to give to your managers?
In this series of articles, we pragmatically expose the benefits for your organization apart from the positive environmental and societal impact generated !
Benefit 2: Consolidate your relationships with your stakeholders
Engaging in a corporate social responsibility approach also means taking an interest in the ecosystem of your company, that is to say its stakeholders.
These are all the people or groups of people with whom you have mutual interests . They can be your customers, suppliers, distributors but also associations (consumers for example or NGOs).
What interests can you have in your concern for all of these people?
For customers, we saw in the first article on business differentiation : they are the ones who choose whether or not to buy your products and services. But the others?
Take the example of your suppliers, processors or distributors. You or your colleagues are constantly working with them, they are part of your product’s value chain so they potentially have an influence on the time, cost and / or quality of the end product. Acting as a partner to develop your product in a more eco-responsible way will ensure both real consistency in your commitment and a saving of time for your future negotiations.
If you are selling services, you are not exempt from stakeholders. Ask yourself what do you need for the realization of these services. You will surely find suppliers who are useful to you on a daily basis. In this case, it is more your internal eco-responsibility.
Listing all your fixed and variable costs is a good way to identify all of your suppliers.
On the other hand, we have what is commonly called civil society with all consumers (customers or not), associations and NGOs.
Did you know that the confidence rate in the information given by companies is 46%? When the information comes from an NGO, 56% of people think that this information is true.
The creation of partnerships with one or more well-selected NGOs will allow you to benefit from its sympathy and legitimacy but also from their often specialized expertise in specialized fields.
Finally, let’s not forget the public organizations: State, European Commission and local authorities lay down the framework and the rules but are also there to provide their help and support your approach whether it is financially, by methodological support or by the development of your initiative and its accreditation in the eyes of the public.
You certainly share common interests at the territorial level for example, more and more initiatives bring together public organizations and companies.
Creating a materiality matrix with your stakeholders is the best way to identify the issues facing your stakeholders and prioritize them.
By developing win-win actions for each stakeholder, by ensuring that none feel aggrieved, it is also laying the foundations for trust and a reciprocal commitment over time.
Your ecosystem is an asset in your eco-responsibility approach, collaboration is the key to moving forward on this path.
Océane PUECH, GreenScale co-founder